Intuit, The Center for Intuitive & Outsider Art. Identity and branding concept based on the museum's EXHIBITS of artists from untrained backgrounds.

“The logo concept derives from the museum’s acquirement and replication of Henry Darger’s personal home. As his home was set to be demolished by the city of Chicago, his personal belongings were discovered by Intuit and gifted by Kiyoko Lerner - the owner of the building. ”

Intuitive: [in-too-i-tiv] adjective

related to feeling, not learned knowledge.

He never took lessons, but he has an intuitive knack for playing the piano.